Needle — Finding Medication Made Easy

Reimagining how pharmaceutical products should look in the eyes of ordinary people. Needle is a service that helps people find ADHD medication in nearby pharmacies without the stress of calling every location themselves.

The goal of this project was to turn a strong visual identity into a practical product story: friendly enough to feel supportive, clear enough to build trust, and focused enough to drive account creation.

Visual Gallery

Project Snapshot

• Client: Needle
• Industry: Digital Health
• Primary Objective: Increase confidence and sign-ups from first-time visitors
• Core UX Focus: Make the process feel simple in under 10 seconds
• Hero Message: “Needle Finds Your ADHD Medications in Stock”

The Challenge

Finding ADHD medication is often time-sensitive and emotionally draining. Most users arrive already frustrated, so the site had to do two things immediately:

1. Explain what Needle does in one glance.
2. Remove ambiguity around how the service actually works.

A generic “marketing” layout would not be enough. We needed a structure that balanced personality with clarity and reduced cognitive load from the first fold.

Strategy

We built the case around three communication layers:

1) Instant Value Recognition

The hero establishes the promise in a single line, with “ADHD Medications” emphasized as a visual anchor. Supporting copy below clarifies the operational model: Needle contacts pharmacies on the user’s behalf.

2) Trust Through Process Transparency

The centerpiece is a How it works bento section with minimal iconography and short, sequential steps:

• Step 1: Share prescription details
• Step 2: Add location + travel radius
• Step 3: Needle checks selected pharmacies and reports stock

The layout was intentionally card-based so each step can stand alone while still reading as a guided flow.

3) Confidence Through Operational Signals

We introduced compact status UI patterns (In Stock, Out of Stock, Pending), per-order metadata, and clear action affordances to make the service feel real and trackable—not abstract.

Visual Direction

Needle’s identity uses a flat, playful language with high-contrast colors. Our UI system extends this without sacrificing legibility:

• Rounded geometry for approachability
• Bold typography for hierarchy and scanability
• Bright accent palette used as directional cues, not decoration
• Minimal icon set to keep focus on content

The result is expressive but controlled—especially important for a healthcare-adjacent experience.

UX Decisions That Mattered

Bento as Information Architecture

The “How it works” section isn’t just decorative. It acts as the site’s primary comprehension engine:

• Large cards reduce reading fatigue
• Step labels create immediate orientation
• Short body copy keeps each action understandable
• Color blocks help users chunk the journey quickly

Pricing Clarity

We surfaced the service model early (“$1.00 per pharmacy call”) to reduce uncertainty before users commit.

Conversion Path

Primary CTA placement was designed to repeat at high-intent moments:

• Hero entry point
• Mid-page reassurance after process explanation
• Footer/newsletter area for lower-intent users

Outcomes (Mock)

The following numbers are illustrative for case-study storytelling.

• +38% increase in CTA clicks from hero section
• +24% increase in users reaching account creation flow
• -31% drop in “What does this service do?” support-style questions during early testing
• Faster user comprehension of the full 3-step process in moderated sessions

What We Learned

In sensitive problem spaces, clarity beats novelty. The most effective part of this project was not adding more features—it was designing a simple explanation users could trust instantly.

By pairing vibrant brand expression with strict content hierarchy, Needle’s website communicates both personality and reliability.

Credits

• Product & Brand: Needle team
• Design: Rebeja team
• Case Study: Mock narrative draft for portfolio use